[Take a look at all the new PLNU Athletic marks] [Athletic Facilities with the new PLNU Athletic marks]

SAN DIEGO - Point Loma Nazarene University fans will notice a new look today on the Sea Lions' athletic website and in its logos and colors.

In 2013-14, PLNU begins their provisional year as members of the NCAA, the final step of a three-year membership application process.  To celebrate, PLNU partnered with Joe Bosack & Co., one of the most respected athletic graphic design firms in the country, to create an image as unique as PLNU itself. The Bosack group is noted for delivering well-researched brand identities.

"We are thrilled to have marks that can be used with consistency throughout our athletic programs," said Athletic Director Ethan Hamilton. We also believe that we landed on marks that represent our University well and where we have genuine buy-in from our coaches and staff."

Joe Bosack & Co., created a set of marks and logos for Point Loma Athletics which incorporated the school's Christian tradition, illustrated its location to the Pacific Ocean 

and introduced the color of Sunset Gold. The Sunset Gold will ride alongside Forest Green as the official colors of the Sea Lions. These colors continue to make Point Loma a unique identity in the Pacific West Conference and the San Diego Area. 

"We interviewed and researched a number of companies that help define your identity, and we couldn't have been happier with where we landed with Joe Bosack and Co.," said Associate Athletic Director Russ Blunck. "Joe and David Haney were fantastic to work with and exceeded our initial expectations. They spent time on campus, meeting with us and a wide range of coaches, staff, faculty and students to research and develop what we think is a great identity for us."

To accompany the launch all the PLNU athletic fields, including Golden Gymnasium, have also been branded with the new Point Loma marks and the NCAA logo this summer. Fans and students will notice the new logos and the bright colors throughout the PLNU facilities. Also prominent now is the Nike Swoosh, as the Sea Lions proudly enter into an agreement with the world's No. 1 shoe company to become the official shoe and clothing sponsor of PLNU Athletics. Fans will now have the chance to see the new Point Loma logos right alongside a bright Sunset Gold Swoosh on the Sea Lions' uniforms. 

"In addition to the excitement of launching our new brand we have signed a three-year contract with Nike," said Hamilton. "We truly believe this agreement will add credibility and quality for both our current and prospective Student-Athletes."

Point Loma fans will also notice a new online presence for www.plnusealions.com. The website has been redesigned to showcase the new marks, logos and colors but also with the goal of better featuring the student-athletes and the beautiful campus at PLNU.

The athletic department also released a series of three names in which it would prefer to be referenced. The athletic department will be referred to only as Point Loma, PLNU or the Sea Lions to better create and establish its image in San Diego, the PacWest Conference and the NCAA.

"This is the culmination of an 18-month process that has involved the collaborative efforts of several people on campus," said Hamilton in conclusion. "We believe this will be an identity that all students, faculty, staff and alumni can be proud of."